and make content, and TikTok is pushing their growth so much. “There’s all these kids who want to move to L.A. That energy is kind of pushing on a lot of older creators,” said Josh Sadowski, 19, a TikToker with nearly four million followers who lived in another TikTok collab house. “TikTok has brought a younger group of creators. He has a knack for spotting influencers early and knows what qualities it takes to get big online.Ĭabin Six, an L.G.B.T.-focused collective, held public auditions on TikTok last week, as did Diversity University, another TikTok group with plans to organize in Los Angeles in March.
In order to make a splash on the internet, you need the right people and so Chase acts as Hype House’s unofficial talent scout and a behind-the-scenes operator. This house is about creating something big, and you can’t do that if you’re going out on the weekends.” It’s not in line with anyone in this house’s brand.
If you want to party, there’s hundreds of houses that throw parties in L.A. This whole house is designed for productivity. “You can’t come and stay with us for a week and not make any videos, it’s not going to work. “If someone slips up constantly, they’ll not be a part of this team anymore,” Thomas said. And if you want to be a part of the group, you need to churn out content daily. If you break something, you have 15 days to replace it. Creators can have friends over, but it is not a party house. The house does have strict rules, however. Unlike Team 10 and other groups, Hype House doesn’t take a cut of anyone’s revenue. Though Chase helped put money down for the house, Thomas manages schedules, handles the house issues and resolves the inevitable conflicts. As the oldest, Thomas acts as a default den mother.
WHO LIVES IN THE HYPE HOUSE FULL
Fifteen-second clips of a DaBaby song looped until everyone had memorized the agreed-upon choreography.Īlex, Thomas, Daisy Keech, 20, and Kouvr Annon, 19, live at the house full time. 30, members clustered into the bathroom in rotating groups, doing back flips in front of a phone propped up on a roll of toilet paper supported by a Smartwater bottle. Because everyone just moved in, Hype House is also nearly without furniture, which makes shooting easier. The location Chase and Thomas found for Hype House checked all the boxes and had some additional features that make it perfect for TikTok: plenty of giant mirrors and a bathroom the size of a small apartment to film in. (Homeowners worry about, among other things, tripods scratching the floors and the potential property damage that comes with YouTube stunts.) Many influencers prefer the short-term rental structure of Airbnb, in part because obtaining a lease can be tough when you’re young and have an unpredictable income.īut unfortunately many Airbnbs in Los Angeles have a no-filming rule.
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